As the number of household's purchasing a form of computer is increasing, as is the number of people who choose to use online services. Many things can be performed online now, from banking, to buying clothes. As the number of people using the internet is increasing many people have chosen to do internet marketing.
Definition:
An online business is one where all marketing and selling of products or services are performed through the Internet.
Advantages of Online Business
- It can be alot cheaper compared to buying a bit of land and building up a business from scatch.
- It can be set up anywhere.
- Staff costs are most likely to be lower.
- It saves travel and transport costs.
- It is open 24 hrs a day, 7 days a week. Your customers are worldwide in reach, and can use the online service anytime that they want to.
- It is easy for someone to set up a website and compete with you.
- Businesses can easily be copied.
- Staff may need training to get a grasp of the knowledge and skills needed to work online.
- The internet could crash when you havent saved any work you were doing online or was in the middle of updating something.
- Online marketing is not free. The cost of software, hardware, website design, maintenance of your site, online distribution costs and of course, time, all must be factored into the cost of providing your service or product.
- Easier to have outdated information on your site, so the timing of updates is critical.
- If the site is secure the customer should know this, as it makes them feel more secure when buying from the site. If the user does not feel secure they will not want to use their credit card to make a purchase which is needed when purchasing the item. The fear of having their credit card information stolen is a clear and present danger in the minds of the customers.
http://www.webbrander.com/advantages-and-disadvantages-of-online-business/
http://ezinearticles.com/?Internet-Marketing---Advantages-and-Disadvantages&id=65052
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